Assistant Manager, Digital Marketing

**Assistant Manager, Digital Marketing**

at amika Brooklyn, NY **If this sounds like you, apply to join our team today!**We are seeking an enthusiastic **Assistant Manager, Digital Marketing** to join our growing team and assist with the execution of digital marketing campaigns with a focus on paid media. This position will report to the Associate Director of Digital Marketing and will collaborate with the full digital marketing team.

Were looking for someone who is passionate about digital marketing, as the Assistant Manager will support paid media strategy, execution, and work closely with our media agency partners. You will become an expert in paid media channels including social, video, out-of-home, and display, and aid the team in tracking activity against key measurement metrics. You will work closely with the integrated marketing teams at amika, partnering closely with eCommerce for campaign development, creative strategy, and analytics.

Our ideal candidate has a keen eye for detail and has the ability to lean into both left and right-brain tasks: someone who is an excellent communicator has editor-like writing skills, has a balance of creative and analytical skills, is solution-driven, is able to work cross-functionally, and ultimately someone who is passionate about beauty. Most importantly, someone who is a self-starter and truly comfortable with autonomy.

**Core Responsibilities** * Support the digital marketing team in designing and executing digital media campaigns to deliver against brand objectives of awareness, brand engagement, and product sales across retail and brand DTC business (loveamika.com) in the US, Canada, and the UK

+ Assist the team in managing digital marketing & eComm process in the UK including creative strategy, pacing, optimizations, test & learns, sampling, and affiliates

* Create briefs that apply platform best practices and direct the creative team to capture ideal copy requirements, image sizes, logo positioning, and version numbers to ultimately run in ad campaigns and owned DTC efforts (text, homepage, organic social)

* Work directly with media agency partners to develop winning ad campaigns and track performance against objectives and key results (OKRs). Report campaign performance and be able to interpret data into actionable insights.

* Project management: establish yourself as an Asana expert. You will be the go-to person for building and implementing timelines across the marketing team - collaborate closely with eComm, brand marketing, social, PR, creative, and agency teams

+ You can maintain kindness while helping keep significant cross-functional projects on track

* Partner with the eComm team to track performance on loveamika.com, develop an understanding of historical media performance, and ensure on-site promos are fully supported through paid media

+ Maintain relationships with key media vendors (Meta, TikTok, Pinterest, Snap, Conde Nast & other publishing partners)

* Liaise with brand marketing contacts on new product launches and distill marketing materials for consumer-facing initiatives

* Help track media budgets and reconcile billing/invoicing with media suppliers

* Run digital programs for retailers like Sephora, managing campaigns on select digital advertising platforms

* Support in research of industry trends and data synthesis to develop macro reports

**Job Requirements**

* Bachelors Degree required

* 4+ years experience in marketing: paid media (agency) or eComm brand role preferred

* Beauty experience is a plus, not a must. Interest in beauty is a must!

* Display a high level of initiative and accountability, a self-starter

* Experience working on an integrated team managing cross-functional project timelines

* Strong verbal and written communication, excellent attention to detail

* Proficiency in social media platforms (Facebook/Instagram, TikTok, Snapchat, Pinterest) as well as business programs such as Slack/Teams and Microsoft Office: Excel, PowerPoint, Outlook

* Knowledge of Google Analytics & Asana a plus

* Permanent residents or citizens of the US only

**Work Model:** This role is primarily remote but must attend 3-4 mandatory trips per year to HQ in Brooklyn, NY (paid by company).

**Additional job requirement:** This job position requires in-person work as stated above, and therefore as company policy, you must be fully vaccinated against the COVID-19 virus. Proof of vaccination will be requested before your first in-person work assignment.

Heat Makes Sense, Inc. (HMS) is a fast-growing hair care and tool manufacturer, with our headquarters in Brooklyn and distribution in Pennsauken, NJ. We have created fun, performance-driven products and tools for professional stylists and consumers since 2009. Our products are carried by salon professionals and retailers worldwide. You have seen amika in Birchbox, Sephora and in your high-end salons (www.loveamika.com) and youve seen Eva NYC in Costco, Target and Urban Outfitters (www.eva-nyc.com). We owe a lot of our success to our company culture and embracing a tight-knit work environment.

Unlike most companies, we create everything in-house. Our brand teams and Product Development take an idea for a tool or product, and create versions for internal testing (employee participation encouraged!). Our amazingly innovative design studio (sensestudio.nyc) creates our unique packaging and marketing materials and our operations team produces and distributes the new products. From there, marketing, sales and ecommerce take the reins to tell the world. All along the way, we have our executives, finance/accounting and HR/Admin departments to make sure the company itself is running smoothly. Every employee has an impact on the company, which inspires our collaborative culture!

Over the years we have defined our core values as inclusivity, sustainability, wellness and community engagement in our beautiful Brooklyn neighborhood and beyond. As we implement new processes and procedures, we rely on feedback and input from our employees to ensure every employee feels welcomed, safe and valued. We aim to practice what we preach and believe that our culture contributes to our success.

**Here are just a few elements of our culture that you can look forward to:**

* An inclusive environment amplifies our employees voices in fundamental conversations

* A staff of ambitious people who want to set roots down with us and advance in their career

* Ongoing Diversity, Equity & Inclusion training

* Volunteer and mentorship opportunities with various NYC-based organizations

* A safe space to let your ideas be heard and truly make an impact in the type of day-to-day you have always wanted

* Sustainability initiatives like composting, recycling and clean energy - and pursuing B-Corp certification!

* Shared core values among staff who are passionate about what they do

**Here are some quotes from real employees to tell you about who we are:**

* Great products, great ideas, fun environment, great employees, capable and caring management, and endless opportunities for growth and development.

* A warm and encouraging atmosphere.

* Relationships between co-workers are extremely important here, which makes the overall experience of going to work very pleasant.

* Hard work is recognized.

* Super supportive management that really lets you have a voice and listens to your input and ideas.

**Some benefits & Perks:**

* Health, dental, vision and life insurance

* 401(k) matching

* Short and long-term disability

* Paid parental leave

* Quarterly product allowance + product discount (70% off!)

* Paid vacation, sick and holiday time

* Classpass

* Headspace

* EAP

* Paid volunteering hours

Please click the link that will bring you to our careers page through Greenhouse. Submit a cover letter describing yourself and why youd be the perfect fit, along with your resume.

Location (City) *

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