Senior Social Media Producer (AJC)

Company

Cox Enterprises

Job Family Group

Marketing

Job Profile

Social Media Sr Analyst

Management Level

Individual Contributor

Flexible Work Option

Hybrid - Ability to work remotely part of the week

Travel %

No

Work Shift

Day

Compensation

Compensation includes a base salary of $70,700.00 - $106,100.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Job Description

The Atlanta Journal-Constitution's (AJC) mission is to be the most essential and engaging source of news and information for the people of Atlanta, of Georgia, and the South. To achieve that mission, we will transform ourselves from a storied daily newspaper into a modern media company. At the heart of that transformation is how we work -across functions, in pursuit of shared goals to reach new audiences in new ways.

Description

The Senior Social Media Producer is responsible for daily programming across AJC's Black Culture social platforms, including, but not limited to, Facebook, Twitter, TikTok and Instagram.

The ideal candidate is creative and collaborative, is always on the hunt for what's next in social media and has an above average presence on social media platforms. This person will be responsible for the overall health of our current social media platforms and always on the lookout for the next emerging social media platform. The focus will be on content, revenue and metrics and this person will be able to provide goals against each focus.

For this position, one must be a champion of the team's best content and help with the creation of dynamic digital content. The producer should have a demonstrated, professional ability to build a connection with social media users. It's also important to employ best practices and drive adoption of social media and other content promotion throughout the organization.

Job Duties/Responsibilities:

• Highlight our highest-value content.
• Write teases and post content to various AJC Black Culture accounts for Facebook, Twitter, Instagram and emerging platforms.
• Create original content, such as Instagram/TikTok Stories and voiced posts.
• Coach AJC Black Culture writers on how to create original content for social media platforms
• Help create and deliver the voice of AJC Black Culture on social media by developing a holistic CONTENT strategy including but not limited to:
• daily production schedule across each platform
• determine what content is pushed socially

• set strategy of new ways to promote our content such as clips from programs, etc

• Monitor and adjust plans according to social media METRICS including but not limited to:

• work with analytics team to develop/update social media dashboard (audience, revenue, quantity and quality)
• growth targets for each platform
• develop plan to achieve growth targets

• engagement metrics (likes, shares, comments)

• Demonstrate superior writing skills to create clean, clear copy with appropriate voice and tone.

• Manage paid promotion of AJC Black Culture content across various social media platforms
• Respond to readers' questions and feedback.
• Work to increase audience engagement.
• Assist writers with best social media practices.
• Provide information for weekly and monthly social media metrics reports.
• Other duties as assigned.

Skillset Needed

• Technology orientation, including platforms and systems
• Data analysis and synthesis from a variety of sources.
• Strong interpersonal skills with demonstrated experience in cross-functional collaboration.
• Excellent verbal and written communication skills
• Ability to manage and deliver results in a matrix organization
• Highly developed attention to detail
• Creative when new solutions are required
• High interest in the digital content marketplace and understanding of the competitive landscape in which we operate.
• Proven ability to manage multiple initiatives in a fast-paced environment with the ability to learn and apply new concepts and tools quickly.

Required Experience

• Bachelor's degree and 4 years of relevant experience (Master's and 2+ years or Ph.D. and 1 or more years or 8 years without a formal degree)
• At least 2 or 3 years of experience presenting news content on social media platforms in a fast-paced environment.
• Knowledge about the most recent trends in social media and digital readership.
• Strong news judgment preferred.
• Familiarity and experience in using social audience metrics to drive decisions.
• Understanding of journalism standards and media ethics.
• Reliable internet service for remote work environment required.
• Ability to work weekend and unusual hours as dictated by breaking news events.
• Understanding of news judgement and journalism ethics

Preferred Experience in one or more of the following

• Newspapers, magazines, media, technology, or related field
• Social, interactive, or digital media
• Awareness of Black Culture news, stories and trends

Benefits

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.

About Us

As our primary divisions Cox Automotive and Cox Communications drive new waves of innovation, Cox Enterprises is entering spaces like cleantech, healthcare, esports and more. We're a family business guided by a legacy of bold innovation that's driven by those who want to make their mark. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.