Back to results: vp marketing meaning / new york, US
Posted on: 25 Mar 2024
Job Location: New City, US
Job Description:
The VP of Product Marketing will lead GumGum Inc. s product go-to-market strategy across its media & data businesses. This highly experienced leader will bring their track record of success in bringing global consistency in process, methodology, and speed in execution of our product roadmaps. Reporting to the Chief Marketing Officer, the VP of Product Marketing will support ongoing business transformation efforts and refocus on priorities and become an expert at change management.
This role will own the strategy, roadmap, positioning and launch of a growing portfolio of products, integrations and partnerships for two lines of business, GumGum media and our proprietary data businesses, Verity and PXYZ AIP. They will lead and drive pricing, programming and packaging to sell through across the buyer journey. This is a highly cross-functional role with exposure to multiple stakeholders across the globe, working closely with Product, Marketing, Sales and Strategy Leadership to offer understanding and clear positioning to ensure commercial success of every launch.
The Vice President role is a player and coach who will develop a product marketing team that provides clear product positioning and messaging globally, helping to create platform-level and feature-specific narratives and value propositions across our business lines. The successful candidate is comfortable with white space and has the ability to break down complex problems into an actionable path forward with cross-functional communications and consensus-building throughout the go-to-market phases.
Note: GumGum currently operates in a work from home virtual environment with sporadic opportunities for in-person business and morale events (health guidelines permitting). Although there will not be any requirement to go into the office on a daily basis moving forward, GumGum is seeking to hire this role in the greater NYC area.
What You'll Achieve
Skills You'll Bring
What We Offer
At GumGum, competitive base pay is a part of a total rewards package which also includes benefits, an emphasis on recognition, development, and wellness. The reasonable estimated base pay range for this role is from ($227,000 - $255,000) annually. The actual amount may be higher or lower. Individual compensation will vary based on factors including, but not limited to, relevant qualifications, work location, and labor market conditions.
The total rewards package offered also includes an employer-matched 401(k) retirement plan, and depending on the role, participation in a bonus, commission, or stock incentive program. Your recruiter can share more specifics during the hiring process. Learn more about our U.S. benefits & perks package at gumgum.com/benefits.
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