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Digital & Social Media Producer

WKYC

Posted on: 16 Mar 2024

Job Location: Cleveland, US

Job Description:

WKYC is seeking a Digital & Social Marketing Producer to join the Marketing team in Cleveland, Ohio.

*Responsibilities*

* Strong writer who can transform complex information into compelling ad copy
* Self-starter who thrives on getting things done, sometimes with little or no direction
* Passion to deliver a quality, consistent brand experiences for our audiences
* Social media savviness to understand the landscape and the lingo
* Solid organization and time management in a fast-paced environment
* Excellent written/verbal communication and interpersonal skills
* Attention to detail to maintain high professional standards and quality
* Manage and track multiple projects concurrently while still meeting deadlines
* Partner with marketing director on digital/social media strategies for WKYC's What Matters Most brand and 3News content
* Conceptualize, produce, and edit videos, display banners, eblasts and social graphics that help generate brand/content awareness and engagement
* Use digital / social media advertising tools to build and deploy marketing ads/campaigns for wkyc studios and our clients
* Monitor social posts for trending topics and hashtags for re-marketing
* Assist with breaking news marketing and social response as needed, sometimes on weeknights and weekends
* Other responsibilities as assigned by the marketing director
* Post-secondary degree preferred but not required, or equivalent experience
* At least two years in a digital and social media marketing role at a medium-to-large market television station, media organization, or agency.
* Working knowledge of Adobe Creative Suite (Premiere, After Effects, Photoshop)
* Strong technical knowledge of social media, CMS, and Google analytics platforms
* Must be willing to work in Cleveland, OH. This is not a remote position.
* Must have ability to work flexible hours when needed, including nights, weekends, and holidays.
* Travel: Rarely: less than 10%
* Work Environment Set: Office: normally performed in a typical interior/office environment
* Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc.

*About TEGNA*

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit
[www.TEGNA.com](
.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.

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