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Mortgage Marketing Brand Strategist

TowneBank Mortgage

Posted on: 16 Mar 2024

Job Location: Raleigh, US

Job Description:

Job Description:

Partner with Mortgage Marketing Senior Brand Strategist and Mortgage Marketing Director to provide architecture solutions and technology leadership across marketing technologies, including marketing automation, CRM, content management, analytics, testing and optimization, social media platforms, ad buying to increase sales and brand awareness. The Marketing Brand Strategist acts as a liaison between business segments and the marketing department, working collaboratively with business leaders to identify business opportunities.

As the Mortgage Marketing Strategist, you may look forward to:

Reviewing and evaluating requests and communicating, summarizing and preparing responses or redirect as needed
Driving improvement in marketing platforms and campaigns
Assisting in managing workflow
Assisting with Project Management of companywide projects
Creating Content for Social & Digital strategies for brands
Responsible for providing training for LO's partners
Responsible for Sales Presentations for LO's & Partners
Responsible for creating strategy plans for assigned brands and LO's using existing marketing platforms.
Responsible for writing creative briefs for marketing deliverables
Providing strategic insights and solution recommendations to clients
Obeying all applicable federal laws, rules, and regulations relating to Anti-Money Laundering (AML) including the Bank Secrecy Act (BSA)

You are a person that (required skills):

Experience using Microsoft Office Suite in a professional work environment
Intermediate level Excel skills
Well organized with an ability to prioritize and multi-task
Strong verbal and written communication skills
Strong public speaking skills
Ability to exercise discretion and sound judgment when dealing with confidential information
Working knowledge Google Adwords, SEO, SEM, Social Advertising and Adobe Creative Suite
Ability to work independently and as a team member
Ability to demonstrate flexibility as demands and priorities change
Ability to interpret and apply policies and guidelines effectively

You'll be better prepared if you have (desired skills):

Two years of Advertising Account Management experience
Demonstrated ability to resolve conflicts with creativity and authority while maintaining a professional relationship
Ability to control situations or events in the absence of higher authority
Ability to make recommendations or decisions that affect office operations and activities
Demonstrated experience managing a complex calendar
Proven experience in marketing project management, preferably in a sales-driven environment.

Physically you can anticipate to:

Express or exchange ideas by means of the spoken word via email and verbally
Exert up to 10 pounds of force occasionally, use your arms and legs, and sit most of the time
Have close visual acuity to perform activities such as analyzing data, viewing a computer terminal, reading, and preparing documentation
Not substantially exposed to adverse environmental conditions
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities.

#tbm

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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