VP & GM, Marketing Automation

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VP & GM, Marketing Automation

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About Salesforce

We re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good you ve come to the right place.

Salesforce is seeking an entrepreneurial product & engineering leader for the VP & GM, Marketing Automation role in our Marketing Technology organization. This leader will be accountable for building out the next generation of our marketing automation platform on the Salesforce platform, delivering the Unified Profile on Salesforce Data Cloud for our go to market teams, and managing the marketing automation technology and operations for $XB in marketing and sales spend per year.

In Marketing Technology, we act as an innovation lab to deploy Salesforce technology for our business needs, build new functionality to meet Salesforce use cases, and share back code and insights to accelerate the development of the Salesforce platform for our customers. This role will drive the development of our marketing automation technology using Salesforce Data Cloud, Flows, core CRM, and partner technologies such as Amazon Web Services, Google Cloud, and many more.

This role will manage a globally integrated team of product management, engineering, data, and operations experts required to build and run marketing automation technology at scale. They will have accountability for budget, team management, product delivery, and operations.

The VP & GM, Marketing Automation will report to the SVP & GM, Marketing Technology and contribute to the wider data, AI, and automation community at Salesforce. This leader will be accountable for creating an inspiring performance culture that helps everyone do the best work of their careers.

Responsibilities:

• Drive the marketing automation platform transformation program to build, launch, and manage the next-generation of Salesforce Marketing Automation on the Salesforce Data Cloud, Flows, and associated platforms. This transformation will deliver a radical improvement in speed to lead, create modern lead management and alerting systems, enhanced campaign management platforms, integrated preference and privacy management tools, segmentation as a service, data automations to marketing platforms, and much more.

• Scale out the Unified Profile on Salesforce Data Cloud the SSOT for Salesforce Contacts, Accounts, and Engagements to drive marketing, sales, and service success for Salesforce in partnership with multiple business and technical teams across Salesforce.

• Own and manage a large suite of marketing technology vendors and platforms, including technology from acquired companies, with an integrated strategy to harmonize, standardize, and drive a thoughtful roadmap to maximize business value and minimize long term operational cost and risk to the business.

• Manage and scale data and technology partnerships to acquire data on our contacts and accounts, enrich existing data sets, validate critical data signals, and ensure high quality data that can be used to drive GTM success in partnership with the data and technology teams across the company.

• Effectively manage the ongoing operations for our marketing automation platforms such as the annual sales territory assignment processes, changes in lead routing and alerting rules, campaign schema hierarchy changes, privacy and compliance cases, M&A data integration, events support, and any required operations for platform success.

• Build and manage robust product development, engineering, data, and operational practices to ensure continuous improvement in product delivery, platform operations, and data operations.

• Manage an integrated organization of more than 100+ FTEs including performance management, promotions and talent development, recruitment, compensation planning, training, and commitment to overall employee success in line with Salesforce standards and processes.

• Manage a suite of vendors and consultancies to deliver products and programs including budget management, program management, and procurement of new partners through Salesforce procurement standards

• Actively partner and scale the impact and integrations of the products, platforms, and processes with teams in Marketing Technology, Business Technology, and our Technology and Product organization to ensure alignment and delivery of shared success for critical business processes and outcomes

• Demonstrate industry thought leadership and customer success through presentations and engagements at Salesforce events, customer engagements, and 3rd party forums

• Ensure Salesforce Marketing Automation technology and processes adhere to our #1 value of Trust with all needed security, data management, and compliance processes required for regulatory compliance and Salesforce standards

Position Requirements:

• 15-20+ years in product management and technical leadership, with at least 10 years managing significant size technology organizations with a proven record of delivery of functionality and KPIs

• Proven track record of launching and growing products in the enterprise space, preferably data platforms or similar technology. Preferred expertise in marketing automation technology such as lead management, customer data platforms, segmentation services, automated customer journeys, and similar technologies.

• Demonstrated experience in synthesizing and translating market needs into product requirements; ability to manifest the product vision/direction via compelling positioning, roadmaps, and technical delivery

• Deep knowledge and proven use of agile software development practices including Scrum/Agile methodology and continuous integration and delivery (CI/CD) for delivering software applications and platforms

• Experience managing a 75-100+ FTE organization with demonstrated success growing an organization to meet the needs of the business through hiring FTEs, onboarding contingent staff, and integrating service providers

• Outstanding written and verbal communication skills, with the ability to craft compelling stories for diverse audiences to communicate strategy, product roadmap, operational delivery, and industry thought leadership

• Proven ability to work cross-functionally and build strong relationships with stakeholders at all levels of an organization.

• Ability to influence and deliver results in global, matrixed environments comprised of multiple internal and external stakeholders.

• Ability to travel domestically and internationally ~25% of the time for team management, Salesforce sponsored events, industry thought leadership, and customer engagements

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About Us

We're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good you've come to the right place.