Assistant Marketing Lead

• Collaborate with cross-functional teams to ensure events and corresponding campaigns deliver on overall corporate, marketing, and sales objectives.


• Plan, manage and execute the logistics of trade shows and exhibits to achieve business objectives.


• Develop project plans for each show, including scheduling, promotion, equipment needed, literature/samples, and work with Sales on staffing.


• Ensure that each event is executed with excellence including branding, lead generation, data capture, coordination with 3rd party vendors (e.g. exhibit agency), conference organizers, and manufacturing/brand partners.


• Work with partners on collaborative marketing initiatives and co-branded experiences.


• Ensure that built into campaigns and events is an interactive experience, including product demos and educational opportunities.


• Utilize digital platforms and social media to extend the reach and impact of experiential campaigns.


• Analyze event performance, ROI, and customer feedback to optimize future campaigns and improve results. This analysis should include leads captured and business sourced from the events.


• Prepare and present post-event reports to sales & marketing stakeholders.


• Manage to be assigned event and campaign budgets, allocate resources effectively, and control costs to achieve desired outcomes.


• Analyze best practices and industry trends for peers and other high-performing companies for insights and recommendations on continuous improvement.


• Manage internal inventory of trade show equipment and supplies.

• Strong project management and organizational skills.


• Excellent communication, negotiation, and interpersonal skills.


• Experience working with CRM, data analysis and reporting tools.


• Ability to work on multiple projects simultaneously and meet tight deadlines.


• Knowledge of digital marketing platforms and trends and how they can be utilized to enhance campaigns and events.


• Excellent written and verbal communication skills and follow-through.


• The ability to work in a collaborative team environment to accomplish corporate objectives as a self-starter and independent individual.


• Ability to travel approximately 25% to trade show and other events.


• Collect and complete change requests by various teams and departments in a timely manner


• Complete all key art collateral and other creative work as assigned by the Senior Graphic Designer and/or Art Director.


• Coordinate with vendors to assure print work is submitted to printers, completed, and delivered to our offices or venue.


• Uphold brand standards on all design work completed from menu editing/design to marketing campaigns & brand development.


• Assist Senior Graphic Designer with large-scale projects from a creative viewpoint including websites, branding, photo/video shoots, content, campaigns, etc.


• Openly welcome feedback from Senior Graphic Designers & Marketing teams to make improvements to designs for a stronger end product that is aligned with business objectives and messaging.


• Ensure all work is looked over by Senior Graphic Designers before submitting for approvals/production.


• Assist and/ or complete additional tasks as assigned.

• Associates degree (A. A.) or equivalent from two-year college or technical school; or six months to one-year related experience and/or training; or equivalent combination of education and experience.


• Minimum of one to two (1-2) years of design experience.


• Proficient in the latest versions of Microsoft Office, Mac OSX, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Acrobat.


• Basic understanding of Microsoft Outlook, Excel, PowerPoint, and Word.


• Must possess strong typography skills and a sense of space and layout.


• Design with guest experiences in mind.


• Must be able to move quickly through work and set the pace in the office.


• Must be able to push and lift up to 25 lbs.


• 5-25% Local Travel (United States).


• May work extended hours irregular shifts, evening and/or weekend shifts, and holiday work may be required.


• Ability to maintain a high level of confidentiality.


• Must be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner.

PIaecc5a8c067b-26289-#######4