Senior Media Planner/Buyer (Remote)

• Establish metrics to align with business objectives optimize KPIs. Provide leadership on content creativity and engagement, from developing of a strategic plan to tactical execution.
• Develop media plans and mixes that properly invest media dollars on the correct platforms and at the right amounts to meet advertising objectives (i.

e., CTR, reach, impressions, etc.).

• Collaborate with cross-functional teammates on identifying target audiences, directing advertising to those personas via the right channels / outlets.
• Negotiate placement and work with vendors to place the ads.
• Optimize campaigns, directing budgets to the platforms and ads driving the desired results.
• Provide feedback on the ads making substantive recommendations on new creative or copy to improve results.
• Create ad campaign reports (e.g., weekly, monthly, end of campaign reports) with actionable insights.
• Justifies the investment strategy within all media plans by leveraging advanced reporting metrics and technologies / tools, producing multi-channel insights in collaboration with the in-house web analytics team.
• Perform all other job-related duties as requested.
• Bachelors degree from an accredited university or college
• Minimum 5 years of Marketing / Media experience to include planning, executing, and analyzing media campaigns
• Strong understanding of media buying and planning and able to execute all aspects of campaign management
• Must have experience in leveraging advance media measurement tools
• Excellent interpersonal and communication skills, both written and verbal
• Demonstrated ability to work cross-functionally and collaborate effectively with multiple stakeholders and within a matrixed organization
• Availability for alternative work schedules when needed, particularly when unpredictable and urgent situations arise
• Expertise in analyzing data and identifying key data points to drive impactful decision-making
• Managing complex paid media / paid social campaigns across multiple brands and partnerships
• Proven experience in building and sustaining strong relationships with peer groups and agencies
• Project management and team leadership skills
• Ability to review and accurately assess data and calculate risks; use data to produce actionable insights and articulate needs.
• Strong business acumen which demonstrates current knowledge and trends
• Collaborative and effectively works through conflict
• Prior budget management experience
• Inspires and contributes to a culture of inclusion and respect