Content And Social Media Manager

Designation : - Content & Social media ManagerQualification : - Masters Degree in Marketing & CommunicationsExperience : - 7-10 years experienceResponsibilitiesLead and oversee all content marketing initiatives, including strategy development, planning, execution, and analysisDevelop and implement a comprehensive content strategy aligned with our business objectives and target audienceCreate engaging and high-quality content for various channels such as websites, blogs, social media platforms, email campaigns, and sales enablement materialsCollaborate with cross-functional teams, including marketing, sales, product, and design, to ensure content aligns with brand guidelines, messaging, and overall marketing initiativesConduct keyword research and optimize content for SEO to improve organic search rankings and drive website trafficManage relationships with external agencies, freelance writers, and ghostwriters to supplement content creation effortsStay updated with industry trends and best practices in content marketing, SEO, and digital marketing, and apply relevant insights to enhance our content strategyAnalyze content performance metrics and KPIs to measure the effectiveness of content marketing efforts and make data- driven recommendations for improvementAnalyse customer expectations, requirements and develop social media posts accordinglyCreate, implement and execute content ideas with the design teamCommunicate effectively to all stakeholders including senior management, content developers, vendors and collaborators