Sr. Executive/ AM - Online Tournaments

Role : Online Tournament MarketingDesignation : Sr. Executive / Assistant Manager - Online TournamentsExperience : 3 to 5We are looking for Tournament Operation Specialist at an AM level for its Tournament team who will have the overall responsibility of planning, implementing & managing various campaigns to drive tournaments.

Key Responsibilities : Competitor analysis both for Indian and International markets to identify new tournament trends & popular formats Driving profitability, user acquisition / retention / reactivation through tournaments Improve Customer Loyalty and stickiness through relevant and personalized promotions Optimize marketing spends through targeted promotions and improved conversions Drive user engagement through multiple channels like SMS, Email, Push Notifications, In-App, social Planning monthly tourney calendar with projections based on budget Timely create tournaments / satellites on the platform Maintain regular measurement of the ROI of campaigns & timely highlight any deviation Deliver regular reports of campaign results, including web analysis and evaluation of KPIs Ensure that the organization’s brand and identity is adhered to in campaigns and in all communication channels.

Requirement : Candidate should be well versed with analysis like cohort / churn / trend / segment etc. Understanding of customer lifecycle management is a plus Overall 3 to 5 years with complete understanding of Indian / International poker tournament ecosystem.