Regional Sales Director

Job Summary:

The Regional Sales Manager (RSD) position is responsible for revenue generation from travel agency partners and direct management of all aspects of our business development in an assigned geographic territory. The RSD is responsible for increasing sales and achieving established Key Performance Indicators (KPIs). This position will collaborate with various teams and departments within the company including but not limited to Marketing, Revenue Management, IT, and Strategic and National Accounts to create programs that drive sales within their assigned sales region in order to support our commercial objectives.

Essential Job Duties

Responsible for developing a Tier One portfolio of travel agency partners within their assigned geographic territory.

The number of travel agency partners in assigned territory will be established in conjunction with executive sales management, guided by revenue generation and business needs and is subject to change on an annual basis based on revenue.

At such time Tier 2 agency partners are determined, collaborate with the Business Development team in an effort to engage and drive revenue production from that group of travel sellers located in the assigned region.

Sales Call frequency: RSD will be responsible for 20 25 physical and virtual sales meetings/calls each week and must be recorded and reported through the companys CRM platform (TBD) and incorporated into monthly reports. Physical and virtual meetings are scheduled and conducted with the following objectives in place:

1. Revenue growth of the agency partner is the primary driver of each call. Plans to achieve revenue growth will vary by account and business model.

2. Establish revenue targets with appropriate agency partners and consistently review revenue productivity and progress toward achieving assigned targets.

3. Conduct staff training (physical or virtual via webinars) to familiarize the agencys travel advisors with the our product to effectively sell the brand experience to the appropriate target customer.

4. Seek out and close affinity or promotional group business. Assist agency advisors in identifying group opportunities within customer database as well as local/regional organizations.

Create an annual overhead budget to achieve the above goals.

Effectively and efficiently manage an assigned budget provided for the purpose of supporting co-operative marketing plans mutually agreed and developed in partnership with agencies in assigned region. RSD will be required to provide a monthly forecast of marketing budget spend for the year as well as submit all invoices on a monthly basis.

Participate in travel agency partner consumer events both physical and virtual (i.e., Cruise Nights) as feasible given availability, cost, budget, and revenue opportunity.

Identify and cultivate opportunities to generate NEW to brand revenue streams with existing accounts as well as new potential partnerships that will elevate our market penetration and brand awareness.

Represent our company at industry trade shows and events when required in assigned territory in addition to any conference or event sponsored by a National Account or Consortia partner as requested.

Participate in ship inaugurals and onboard events as required as well as plan and conduct seminar at sea or familiarization cruises as approved.

Maintain an e-mail database of travel advisors for the purpose of communicating offers, news, and information

Conduct informational webinars as appropriate and/or requested by executive management.

Competency:

Education: Bachelors degree required or equivalent experience.

Experience:

5 10 years of experience in travel industry sales. Luxury Cruise Line experience preferred.

Extensive knowledge of the luxury cruise market and competitive set.

Extensive international destination knowledge

Existing travel industry sales relationships in assigned territory/region.

Demonstrated track record of sales success required with a leading luxury travel company.

Management experience that includes sales team management preferred.

Skills/Qualifications:

Positive, energetic, and professional demeanor.

Excellent sales, customer service and relationship building skills.

Excellent written, verbal and presentation skills.

Exceptional organizational and administrative skills.

Self-motivated and results-oriented with proven ability to achieve sales objectives.

Capable of working independently with minimal day to day direction.

Capable of multi-tasking and working in a fast-paced environment.

Skilled at problem-solving and decision-making.

Ability to tactfully handle both internal and external contact challenges with the intent of finding mutually beneficial solutions.

Ability to maintain professionalism when faced with adversity, particularly when supporting company policies and positions that may not be accepted or understood.

Fluency in MS Office applications, including Outlook, Word, PowerPoint, and Excel.

Must be able to travel as needed domestically and internationally.

Must have a valid drivers license as well as a reliable and well-maintained vehicle to be used for business purposes.