Vice President Of Marketing

Company: Fisher Brothers

Job title: Vice President of Marketing

Position type: Full-time

Location: New York, N.Y. (hybrid)

Salary: $250,000 (plus EOY performance bonus)

For more than a century, Fisher Brothers has excelled in real estate innovation, developing, owning and operating unique spaces that enable people to thrive. The company s commercial portfolio encompasses over seven million square feet of Class A office space, including the iconic towers Park Avenue Plaza, 299 Park Avenue, 1345 Avenue of the Americas and 605 Third Avenue in Manhattan, as well as Station Place in Washington, DC. Fisher Brothers capped a stellar year of leasing in 2023 which included the largest office lease in the nation. In addition, Fisher Brothers is an active developer of residential properties. The company s House Brand multi-family portfolio includes House 39, an amenity-rich building in midtown Manhattan, Station House, a luxury rental building in Washington DC and is currently developing Wynhouse Miami, a 308 unit multi-family building in the Wynwood section of Miami.

In Las Vegas, Fisher Brothers portfolio consists of over 80 acres containing 458 apartments as well as over 550,000 square feet of commercial space anchored by AREA15 and the soon to expand AREA15 District.

In recent years, Fisher Brothers has expanded its business by launching affiliate companies in the experiential retail and entertainment space (AREA15), an asset management platform (Lionheart Strategic Management), and a hospitality brand (Ease Hospitality).

About this role:

This role offers a unique opportunity for a visionary and creative marketing leader to establish comprehensive systems and strategies in an organization known for both its legacy and innovation. You will lead our marketing strategy and integrated marketing campaigns to elevate key initiatives for both existing assets and development projects. This role reports to the Chief Operating Officer with direct access to Partners.

Join us and be the driving force behind the future of our marketing endeavors.

Role accountabilities

• Lead the development and implementation of a visionary, comprehensive and creative marketing strategy aligned with Fisher Brothers' overall business objectives.
• Spearhead the strategic direction for integrated marketing campaigns across various channels, including marketing centers, leasing tours, websites, and social media
• Work closely with the Development, Building Operations, Asset Management and Leading departments to create a comprehensive and aligned marketing strategy across the Fisher Brothers portfolio.
• Develop, own, and execute sophisticated multichannel marketing strategies to promote key development projects.
• Own the development and execution of branding initiatives, collaborating with internal teams and external partners as needed. Conceptualize and define brand strategies, ensuring a consistent and compelling brand image across all marketing materials and channels.
• Oversee day-to-day marketing operations, ensuring the creation of high-quality marketing collateral, such as decks and brochures. Provide support to business units and address their marketing needs proactively, promptly and effectively.
• Collaborate strategically with leasing teams to support residential, retail and commercial leasing efforts, ensuring the implementation of highly effective marketing strategies and collateral.
• Manage the marketing team, fostering growth and development through strategic coaching, constructive feedback, and clear direction to strengthen collaboration and optimize performance.
• Continuously evaluate and refine existing marketing processes, implementing strategic changes to enhance overall efficiency and effectiveness.

Qualifications:

• 10+ years of marketing experience working on large scale real estate projects
• A rich understanding of the real estate industry, including multifamily, commercial, retail and entertainment
• Demonstrated ability to manage both strategic and big picture thinking and execution of day-to-day tasks
• A proven track record of successfully implementing digital, video, leasing collateral and traditional marketing strategies with experience creating collateral for marketing centers, pitch decks and other materials to highlight projects.
• Experience analyzing market trends, performing competitive analysis, conducting competitive benchmarking (e.g., compensation studies, market share, etc.) with the ability to respond strategically is a strong plus
• Experience with 3D modeling software, virtual tours and AR/VR sales tools is a plus
• Strong writing, editing and proofreading skills with an emphasis on business writing and an understanding articulating client value

Note: Interested in this role but it s not quite the right match? Applicants who meet some but not allor exceed the above criteria are still encouraged to apply! We recognize that we're the most successful when they have fresh perspectives at the table. We re eager to hear from candidates with diverse backgrounds and are passionate about learning and growing in their next role.

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