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Posted on: 24 Mar 2024
Job Location: New Delhi, IN
Job Description:
DescriptionAs a content writer for Taupe, you will play a crucial role in developing and executing our content strategy across various platforms including our website, blog, email campaigns, and social media channels.
Your work will not only inform but also engage and inspire our audience about skincare, health, and beauty trends, and our product offerings.
Key Responsibilities- : Create compelling, informative, and engaging content that aligns with our brand voice and marketing goals, including blog posts, articles, product descriptions, newsletters, and social media posts.
Collaborate with the marketing and product development teams to ensure content accuracy and consistency across all platforms.
Conduct thorough research on skincare trends, ingredients, and consumer needs to inform content creation.Optimize content for SEO to increase visibility and drive traffic to our website.
Analyze content performance metrics to understand engagement levels and adjust content strategy as needed.Manage content calendars and ensure timely publication of materials.
Participate in brainstorming sessions and contribute creative ideas for content marketing campaigns.Qualifications- : Bachelor’s degree in Marketing, English, Journalism, or a related field.
A minimum of 2 years of proven experience in content writing, preferably within the beauty, health, or skincare industry.
Excellent writing, editing, and proofreading skills with a keen eye for detail.Strong understanding of SEO principles and experience optimizing content for search engines.
Ability to translate complex skincare and beauty concepts into engaging, consumer-friendly content.Creative thinker with the ability to generate fresh ideas and concepts for content.
Proficiency in content management systems (CMS) and familiarity with social media platforms.Ability to work independently and collaboratively in a fast-paced environment.
Passionate about skincare and beauty trends with a commitment to brand integrity.
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