ACTIUM - Area Sales Manager (Loreal Group)

Company Description

Founded in 2004, ACTIUM is a distributor and/or retailer of premium to prestige brands in the Americas. The company operates four independent divisions, including Distribution - Beauty and Lifestyle, Distribution - Beverages, High end retail, and Own brand. ACTIUM focuses on building long-term relationships with few but leading partners in the premium to prestige segments. The company has an international presence with a stronghold in the Americas TR and Caribbean markets.

Job Title: Area Sales Manager - ACTIUM (LOral Group and New Brands)

Position Overview:

The Area Sales Manager plays a pivotal role in driving the growth of the brand's portfolio in the Caribbean islands. This role encompasses the strategic development and implementation of tools vital for brand expansion, such as merchandising, marketing plans, new product launches, animations, and sales associates' training. The incumbent will negotiate business development opportunities and ensure the achievement of sell-in/sell-out objectives. This position requires strong leadership, strategic thinking, and a proactive approach to drive success in the Caribbean market.

Responsibilities:

Sales

• Create, manage and be accountable for achieving annual sales goals for each account, aligning with overall brand growth objectives.
• Obtain and analyze sell-out reports monthly, establishing targets and solutions for underperforming accounts or brands.
• Analyze business data and order validation to optimize all orders.

POS (Point of Sale)

• Maintain brand image at all points of sale through regular visits and updated merchandising guidelines.
• Negotiate for increased and enhanced retail spaces.

Marketing (working tightly with Trade Marketing)

• Collaborate with upper management and brand to create marketing budgets by account and key brands.
• Partner with retailers to develop dynamic marketing plans based on product launches, individual account growth estimates, and market challenges.
• Plan and coordinate special events when needed.
• Monitor and manage all marketing expenses monthly, providing invoices to the brand finance department.
• Adapt training tools to meet account-specific needs, ensuring regular product and brand training for sales associates and store staff.

Growth

• Open and develop business in new doors or territories.
• Collect and analyze trade information, including department trends, brand rankings, competition launches, and overall market results.

Requirements:

Bachelor's degree in business administration, sales, or marketing.

Minimum of 4 years of relevant professional experience in the travel retail channel or Caribbean/LATAM market.

Travel requirement of at least 25%.

Proficiency in English and Spanish; French is a plus.

Excellent communication and presentation skills.

Strong analytical skills (advanced Excel skills).

Proficient in MS Office.

Experience with SAP is a plus.