Back to results: vp marketing meaning / new york, US
Posted on: 25 Mar 2024
Job Location: New City, US
Job Description:
THE STORY
In 2012, we set out to reinvent men s underwear. Since then, we ve used the same solutions-oriented approach to reimagine a full range of menswear staples from featherlight button ups, to first-of-its-kind denim. Blending timeless styles with innovative details and materials, our clothes are uniquely designed to help guys move through their day with confidence (even if they re just hangin in their sweats).
We are looking for passionate, proactive, and strategic problem-solvers to join our growing team. If that sounds like you keep reading.
THE ROLE
The VP of Growth Marketing is a key member of the Mack Weldon leadership team responsible for developing and executing our growth strategy, encompassing both customer acquisition and retention marketing. You will help drive revenue and achieve targets by setting the overall strategy and mobilizing your team to deliver results.
In addition to functional expertise, this role requires a high degree of cross functional leadership to ensure success. You and your team will work closely with Digital Product, Brand Marketing and Creative teams to identify and execute opportunities to drive growth. Additionally, you will own setting key performance benchmarks (CAC, CPA, Retention, LTV), forecasting and reporting.
We are excited for your fresh perspective and deep expertise leading / scaling a growth marketing organization. You will report directly to the CMO.
WHAT YOU'LL DO
WHAT WILL SET YOU UP FOR SUCCESS
WHAT MAKES US SPECIAL
THE PERKS
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